News Post India

DLF Wins IPL's Title Sponsorship Rights

Wednesday 13th of February 2008
Leading real estate company DLF Limited Wednesday won the title sponsorship rights for Indian Premier League (IPL), which is set to kick off April 18.

The title sponsorship right for five years was won by DLF after they quoted the highest bid amount of Rs.400 million.

Lalit Modi, chairman and commissioner of IPL said: 'The title sponsorship race was tightly contested between three participants, with DLF emerging the final winner through a fair and transparent process.

'I am truly happy to have DLF as our Title Sponsors as they happen to share a common vision with the BCCI to make the IPL, one of finest cricketing leagues in the world. It is exciting to have an eclectic mix of elite Indian businessmen, Bollywood personalities and corporate as our allies.'

Apart from DLF, other contestant for the title sponsorship was the World Sports Group (WSG) which had bid on behalf of Hero Honda Motors (India) Ltd, Percept D'Mark and 21st Century Media.

Meanwhile, DLF Group Executive Director, Rajeev Talwar, said: 'It gives us immense pleasure winning the title sponsorship rights of IPL, which will now be known as the DLF Indian Premier League.'

'At DLF, we always emphasise on nurturing and recognising talent and this is one more achievement towards nurturing professional talent for the game of cricket in this country.'

With the media broadcast rights, the eight team franchises and title sponsorship rights having been declared, all eyes are now on the players auction scheduled to take place Feb 20.